PREFERENCES, EXPECTATIONS, CONTEXTS, INDIVIDUAL DIFFERENCES, EMOTIONS AND IMPLICIT METHODS + RLAB
June 7-9, 2023
SISS (Italian Sensory Science Society) presents the 7th renewed Live Online Edition of a 3-day synchronous course in sensory and consumer science, enriched by a R-lab optional module.
The course will feature recent advances in cognitive psychology applied to sensory and consumer studies on foods, beverages, cosmetics, personal care and home care products.
You will also get an overview of the application some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.
The course will give you an updated basis for planning an experimental design and for understanding your results more in depth for decisions in a commercial setting.
Level: Intermediate-Advanced
The course will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and hands on activities.
THE COURSE IS BASED ON A MULTIDIMENSIONAL APPROACH, WITH SIX MODULES, EACH FOCUSED ON A HOT TOPIC: CONSUMER PREFERENCES, EMOTIONS, EXPECTATIONS, INDIVIDUAL DIFFERENCES, CONTEXTS AND IMPLICIT METHODS
Live intensive course Understanding consumers: 7th-9th June 2023
The course is live, but the society offers the possibility to watch the video recordings of the lessons for 10 days after the course. Download of the recordings is not possible.
Live participation is strongly encouraged, as the course includes interactive activities, Q&A and discussion.
R-module (optional): on demand + live Q&A – 23nd of June 2023 1:00 pm
The R-module includes pre-recorded sessions, scripts, exercises, support via email and a live session of Q&A and discussion.
Lecturers:
TasteMatters Research & Consulting, Australia
University of Florence, Italy
Prof. Gastón Ares
Universidad de la República, Uruguay
Prof. Erminio Monteleone
Dr. Sara Spinelli
Dr. Lapo Pierguidi
University of Florence, Italy
Reduced fee for E3S members