The Institute for Perception 2020 May Courses

Date of Course: 19th May 2020
Title of Course: Difference Testing
Course Venue: The Greenbrier in White Sulphur Springs, West Virginia USA
Course Content: In this 1-day course, we will discuss difference testing theory and practice, and provide practical examples to illustrate the methods. We will explain why the tetrad test may require as little as 1/3 the sample size needed for the triangle test and also show how to establish a consumer relevant sensory difference.

The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and William Russ.

Course Fee: $895 US; 20% discount for each additional registrant from same organization.  A discount of $50 US will be offered to E3S members upon request.

Course Contact Details: Susan Longest at mail@ifpress.com or call +001-804-675-2980 before registering if you are eligible for a discounted fee. Register online at: https://www.ifpress.com/april-2020-program

Weblink to course: https://www.ifpress.com/april-2020-program

Date of Course: 20th – 22nd May 2020
Title of Course: ADVERTISING CLAIMS SUPPORT: Case Histories and Principles
Course Venue: The Greenbrier in White Sulphur Springs, West Virginia USA
Course Content: Comparative advertising improves sales. How do you support your advertising claims and how do you address false claims or challenges made by your competitors? Claims support is a critical business focus for many companies in categories with aggressive competitors.

The purpose of this 2.5-day course is to present principles involved in testing product performance and surveys to access advertising messages.

This knowledge base is necessary in order to provide solid evidentiary support needed in the event of a claims dispute.                                             

The course speakers have decades of experience as instructors, scientific experts, jurors, and litigators in addressing claims with significant survey and product testing components.  National Advertising Division (NAD) and litigated cases will be used to examine and reinforce the information discussed.

The course is taught by Dr. Daniel Ennis and Dr. Benoit Rousseau. Invited speakers (in alphabetical order) include: 

  • Lauren Aronson, Crowell & Moring
  • Risa Drexler, Unilever USA
  • Hal Hodes, NAD
  • Alex Kaplan, Proskauer Rose
  • Cynthia Kinser, Formerly with the
    Tennessee Attorney General’s Office
  • David Mallen, Loeb & Loeb
  • La Toya Sutton, NAD
  • Eric Unis, NAD

Course Fee: $1975 US; 20% discount for each additional registrant from same organization.  Reduced or waived course fees offered to non-profit entities, students, judges, government employees and others.  A discount of $50 US will be offered to E3S members upon request.

Course Contact Details: Susan Longest at mail@ifpress.com or call +001-804-675-2980 before registering if you are eligible for a discounted fee. Register online at: https://www.ifpress.com/april-2020-program

Weblink to course: https://www.ifpress.com/april-2020-program

Share

Leave a Comment

Filed under Events archive

Comments are closed.