Sensory and Consumer Testing in Quality Assurance and Product Development Course presented by The Institute for Perception

Date: 7th – 9th MAY 2019

Title of Course: Sensory and Consumer Testing in Quality Assurance and Product Development

Venue: The Williamsburg Lodge, Colonial Williamsburg, Virginia USA

Web Link to Course:

Course Description: In this new course, we will link techniques from quality assurance – control charts, action standards, and quality function deployment (QFD) – with sensory methodology and Drivers of Liking®.

Consumers’ liking or satisfaction with products can be unfolded to sensory characteristics that are important to them. This information can then feed into a QFD process to ensure product quality.

While reviewing basic sensory testing methodologies involving difference testing, ratings and hedonics, we will address two practical problems, an ingredient change and the development of a new product to appeal to a segment of consumers with an unmet need.

The course is cast in the context of a cookie company with staff similar to the participants. This means that the learning will resonate immediately and can be easily incorporated into the participants’ normal projects.

The course is taught by Dr. Daniel Ennis and Dr. Benoit Rousseau with invited speakers:

  • Karen Garcia – Symrise
  • Frank Rossi – PepsiCo/Frito-Lay


EARLY BIRD COURSE FEE RATE: $1,875 by March 29, 2019

Course Fee after March 29th: $1975 US; 20% discount for each additional registrant from same organization. A discount of $50 US will be offered to E3S members upon request. Please contact Susan Longest at or call +001-804-675-2980 before registering if you are eligible for a discounted fee. Register online at:

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