PREFERENCES, EXPECTATIONS, CONTEXTS, INDIVIDUAL DIFFERENCES, EMOTIONS AND IMPLICIT METHODS + RLab
27 June 2022 – 29 June 2022
Grand Hotel Minerva, P.za di Santa Maria Novella, 16, 50123 Firenze FI
in person & online
The Italian Sensory Science Society is pleased to present the 6th renewed Hybrid Edition of a 3-day synchronous course in sensory and consumer science, enriched by a R-lab optional module with the possibility to follow the lessons both in-person or online.
The course will feature recent advances in cognitive psychology applied to sensory and consumer studies on foods, beverages, cosmetics, personal care and home care products.
You will also get an overview of of the application some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.
The course will give you an updated basis for planning an experimental design and for understanding your results more in depth for decisions in a commercial setting.
Level: Intermediate-Advanced
The course will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and hands on activities.
THE COURSE IS BASED ON A MULTIDIMENSIONAL APPROACH, WITH SIX MODULES, EACH FOCUSED ON A HOT TOPIC: CONSUMER PREFERENCES, EMOTIONS, EXPECTATIONS, INDIVIDUAL DIFFERENCES, CONTEXTS AND IMPLICIT METHODS
Live intensive course Understanding consumers: 27nt-29nt June 2022
The course is live, but we understand that if you would like to follow the course online and you live in different time zones the schedule may not fits perfectly. For this reason we offer the possibility to watch the video recordings of the lessons for 10 days after the course. Download of the recordings is not possible.
We strongly encourage live participation as the course includes interactive activities, Q&A and discussion.
R-module (optional): on demand + live Q&A 8th July 2022
The R-module includes pre-recorded sessions, scripts, exercises, support via email and a live session of Q&A and discussion.
Lecturers: John Prescott, Gaston Ares, Erminio Monteleone, Lapo Pierguidi and Sara Spinelli