Live online course
The Italian Sensory Science Society and his Mind in Mouth (MIMO) Working Group are pleased to present a new 2-day synchronous course focused on the use of Implicit Tests in Sensory and Consumer Science.
The course will feature recent advances in the application of implicit methods derived from cognitive psychology for the study of consumers’ preferences.
You will get an overview of the application of some of the most relevant methods to uncovers unconscious preferences, expectations, and emotions for food and non-food products that are useful for product optimization and consumer targeting including tests of implicit associations with emotions and concepts, priming and attentive tasks, Go/NoGo task.
Level: Advanced
The course will cover theoretical background, a large number of relevant examples and case studies, computer demonstrations, and hands-on activities.
THE COURSE IS DESIGNED TO GUIDE YOU ON HOW TO SET UP DIFFERENT IMPLICIT METHODS GOING THROUGH BACKGROUND THEORY, STIMULI SELECTION, TEST SETTING, AND DATA ANALYSIS FROM A MULTIDISCIPLINARY PERSPECTIVE.
Live intensive course Implicit tests for sensory & consumer studies: 21st-22nd October 2021
The course is live, but we understand that if you live in different time zones the schedule may not fits perfectly. For this reason, we offer the possibility to watch the video recordings of the lessons for 10 days after the course. Download of the recordings is not possible.
We strongly encourage live participation as the course includes interactive activities, Q&A, and discussion.
Lecturers:
John Prescott, Erminio Monteleone, Massimiliano Zampini, Caterina Dinnella, Sara Spinelli, Lapo Pierguidi