THE INSTITUTE FOR PERCEPTION 2015 SPRING COURSES

THE INSTITUTE FOR PERCEPTION 2015 SPRING COURSES
in
White Sulphur Springs, West Virginia USA

ADVERTISING CLAIMS SUPPORT: CASE HISTORIES AND PRINCIPLES
13th – 15th of April 2015

DESIGNING EFFECTIVE SURVEYS: THE SCIENCE OF ANSWERING QUESTIONS
16th – 17th of April 2015

 

Further information:

THE INSTITUTE FOR PERCEPTION COURSE
ADVERTISING CLAIMS SUPPORT: CASE HISTORIES AND PRINCIPLES
13th – 15th of April 2015
at The Greenbrier in White Sulphur Springs, West Virginia USA

How do you compete effectively in an increasingly challenging environment? Comparative advertising can improve sales, but how do you address false claims or challenges made by your competitors? Claims support is a critical business focus for many companies in categories with aggressive competitors.

The purpose of this 2.5-day course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of a claims dispute.

The course speakers have decades of experience as instructors, scientific experts, jurors, and litigators in addressing claims with significant survey and product testing components. National Advertising Division and litigated cases will be used to examine and reinforce the information discussed. (Approximately 12 CLE credits) For complete information and online registration, visit: http://ifpress.com/short-courses/ad-claims-2015/

The course is taught by: Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis

Invited speakers Include:

  • Anita Banicevic – Davies Ward Phillips & Vineberg
  • Christopher A. Cole – Crowell & Moring
  • Hal Hodes – National Advertising Division (NAD)
  • Don Lofty – SC Johnson
  • G. Mallen – Loeb & Loeb
  • Michael Schaper – Debevoise & Plimpton
  • Annie M. Ugurlayan – National Advertising Division (NAD)
  • Lawrence I. Weinstein – Proskauer Rose LLP

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1975 US; 20% discount for each additional registrant from same organization. Reduced or waived course fees offered to non-profit entities, students, judges, government employees and others.  A discount of $50 US will be offered to E3S members upon request.

 

THE INSTITUTE FOR PERCEPTION COURSE
DESIGNING EFFECTIVE SURVEYS: THE SCIENCE OF ANSWERING QUESTIONS
16th – 17th of April 2015
at The Greenbrier in White Sulphur Springs, West Virginia USA

This 1.5-day course offers an in-depth look at how people answer questions in surveys. We will take you through the process of operationalizing survey concepts, how to improve survey item comprehension, validity, and reliability. A process model for answering a question will be shown to distinguish optimizing behavior from satisficing behavior. (Approximately 8 CLE credits) For complete information and online registration, visit: http://ifpress.com/short-courses/ad-claims-2015/

The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers: David H. Bernstein – Debevoise & Plimpton, Kathleen (Kat) Dunnigan – NAD, and Nancy J. Felsten – Davis Wright Tremaine

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1250 US; 20% discount for each additional registrant from same organization. Reduced or waived course fees offered to non-profit entities, students, judges, government employees and others.  A discount of $50 US will be offered to E3S members upon request.

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