The Institute for Perception 2021 October Program

October 26 – 29, 2021

attend in person at The Greenbrier in White Sulphur Springs, West Virginia, USA or attend via Zoom

OCTOBER 26– SYMPOSIA: Current Topics in Sensory and Consumer Science

OCTOBER 27-29 – MASTER CLASS: Machine Learning, Unfolding, and Predictive Analytics in Sensory and Consumer Science

Program Description: In October, The Institute for Perception will present three symposiums on topics of current interest in sensory and consumer science. In addition to our own staff, invited speakers will present during the Symposia on equivalence measurement, controls in claims substantiation testing, and invention and innovation.

The one-day Symposia will be followed by a two-and-a-half-day Master Class focusing on machine learning, unfolding, and predictive analytics.


  • Dr. Daniel M. Ennis – The Institute for Perception
  • Dr. Benoît Rousseau – The Institute for Perception
  • William (Will) Russ – The Institute for Perception
  • Lauren Aronson – Crowell & Moring
  • Anthony (Manny) Manuele – Molson Coors (retired)
  • Stephen McIngvale – Molson Coors
  • Dr. Dulce Paredes – Takasago International Corp., USA
  • Annie M. Ugurlayan – National Advertising Division (NAD)®

This program has been developed for sensory and consumer scientists, product developers, market research managers, package/product testing specialists, and attorneys specializing in advertising law.

Date: OCTOBER 26 – 29, 2021

Venue: In-person at The Greenbrier and also live streamed via Zoom

Web Link to Course:

Program Fee: SYMPOSIA – $495 USD, and MASTER CLASS – In-person attendance: $1,495, Online attendance: $1,175. Attend entire 3.5-day program and receive a $100 fee discount.

A discount of $50 US will be offered to E3S members upon request. Please contact Susan Longest at or call +001-804-675-2980 before registering if you are eligible for a discounted fee. Register online at:

Further information:

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