The Institute for Perception 2021 March & April Courses

23 – 26 MARCH:  The Science of Measuring Sensory Differences: Principles & New Developments

Course Description: In this 3.5-day course via Zoom, we will present how to establish a sensory “match” by using the Thurstonian modeling framework and a consumer-relevant action standard.

You will actively participate in a series of exercises using IFPrograms® software to find solutions to problems encountered in the scenario. By attending this course, participants will be able to generate superior recommendations for optimal panel sample sizes based on their company’s preferred risk profile.

This course has been developed for technical and supervisory personnel involved in all aspects of sensory and consumer research.

Instructors: Dr. Daniel Ennis, Dr. Benoit Rousseau, and William Russ

Date: 23rd – 26th MARCH 2021

Venue: Live stream via Zoom

Web Link to Course: https://www.ifpress.com/march-2021-program

Program Fee: $1,175 USD

A discount of $50 US will be offered to E3S members upon request. Please contact Susan Longest at mail@ifpress.com or call +001-804-675-2980 before registering if you are eligible for a discounted fee. Register online at: https://www.ifpress.com/march-2021-program


 

20 – 23 APRIL:  Advertising Claims Support: Case Histories and Principles

Course Description: Knowing how to effectively support advertising claims is a critical need of many companies in categories with aggressive competitors.

In this 3.5-day course via Zoom, we present principles involved in testing product performance and surveys to assess advertising messages. We use NAD and litigated cases in concert with sensory and consumer science to show how to support advertising claims and address false claims/challenges made by competitors.

Instructors: Dr. Daniel Ennis, Dr. Benoit Rousseau, and William Russ

Invited Speakers (in alphabetical order):

  • Lauren Aronson, Crowell & Moring
  • Chris Cole, Crowell & Moring
  • Risa Drexler, Unilever USA
  • Kat Dunnigan, NAD
  • Kathryn Farrara, Unilever USA
  • Alex Kaplan, Oppenheim + Zebrak
  • Cynthia Kinser, Formerly with the TN Attorney General
  • David Mallen, Loeb & Loeb
  • Kristin Marchesiello, Unilever USA
  • La Toya Sutton, NAD
  • Eric Unis, NAD

Date: 20th – 23rd APRIL 2021

Venue: Live stream via Zoom

Web Link to Course: https://www.ifpress.com/april-2021-program

Program Fee: $1,175 USD

A discount of $50 US will be offered to E3S members upon request. Please contact Susan Longest at mail@ifpress.com or call +001-804-675-2980 before registering if you are eligible for a discounted fee. Register online at: https://www.ifpress.com/april-2021-program

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