ADVERTISING CLAIMS SUPPORT:
Case Histories and Principles
Taught the 17th – 19th of April 2018 at The Greenbrier in White Sulphur Springs, West Virginia USA
Comparative advertising can improve sales, but how do you address false claims or challenges made by your competitors? Claims support is a critical business focus for many companies in categories with aggressive competitors. There is a scientific and legal foundation necessary to support advertising claims.
The purpose of this 3-day course is to raise awareness of issues in testing product performance and evaluating advertising to provide solid evidentiary support needed in the event of a claims dispute.
The course speakers have decades of experience as instructors, scientific experts, jurors, and litigators in addressing claims with significant survey and product testing components. National Advertising Division and litigated cases will be used to examine and reinforce the information discussed. (Approximately 12 CLE credits and 15CH for Certified Food Scientists can be claimed for attendance of this course.)
For complete information and online registration, visit: http://ifpress.com/short-courses/ad-claims-2018/
The course is taught by: Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis
Invited speakers Include:
- Lauren Aronson – Crowell & Moring
- Christopher A. Cole – Crowell & Moring
- Kathleen (Kat) Dunnigan – National Advertising Division (NAD)
- Kathryn Farrara – Unilever USA
- Anuradha (Anu) Gokhale – NAD
- Hal Hodes – NAD
- Alexander Kaplan – Proskauer Rose
- David G. Mallen – Loeb & Loeb
Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980. For the multiple registration and member discount, please contact Susan Longest at email@example.com.
Target audience: Intermediate
Cost: $1975 US; 20% discount for each additional registrant from same organization. Reduced or waived course fees offered to non-profit entities, students, judges, government employees and others. A discount of $50 US will be offered to E3S members upon request. Please contact Susan Longest at firstname.lastname@example.org before registering if you are eligible for a discounted fee.
2018 Ad Claims Support Course Brochure
THE INSTITUTE FOR PERCEPTION 2018 SYMPOSIA & COURSES:
Current Topics in Sensory and Consumer Science: SYMPOSIA and Master Classes
Presented the 8th – 10th of May 2018 at the Williamsburg Lodge in Colonial Williamsburg, Virginia USA
This coming May, The Institute for Perception will present four Symposia and four Master Classes on topics of current interest in our field. The symposia are chaired by Dr. Daniel Ennis, Dr. Benoît Rousseau, and Dr. John Ennis and will include diverse presentations from the following invited speakers (listed in alphabetical order):
- Andy Basehoar – Kimberly-Clark
- John Castura – Compusense, Inc.
- MaryAnne Drake – North Carolina State University
- Danielle van Hout – Unilever, The Netherlands
- Anthony (Manny) Manuele – Molson Coors
- Frank Rossi – PepsiCo/Frito Lay
- Zachary Schendel – Netflix
- Annie Ugurlayan – NAD
- Thierry Worch – QI Statistics, UK
This program is recommended for those who work in sensory and consumer science and aspire to stay current of innovative developments in their field. The concepts covered have valuable applications to product development, quality assurance, marketing, and advertising claims substantiation in consumer product companies.
For complete information and online registration, visit: http://ifpress.com/short-courses/2018-symposia-and-master-classes/
Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980. To apply an E3S Member discount of $50, please contact Susan Longest at email@example.com before registering.
Target audience: Advanced
Cost: Entire Program = $1975 US, Symposia Only = $495 US, Master Classes = $395 each