Sensory Science Goes Social



Thursday 4 October 2012 at IDA House, Kalvebod Brygge 31 – 33, Copenhagen

Communication is an essential tool in sensory and consumer science and the recent digital social media are becoming an increasingly important instrument in market and corporate research. It is essential that one uses the social media optimally and focuses on the trade-off between cost-benefit and the unique opportunities that they can provide. However, are the data from social networks and blogging valid for all purposes in sensory and consumer research? Should one use other methods in approaching consumers? What to do with the many data, how to process them and make sense out of them? How to share the data and information? The seminar will deal with the above-mentioned questions in order to give a greater awareness of the opportunities and drawbacks of using social media in sensory and consumer research.


09:30 – 09:55

09:55 – 10:00
Welcome – Senior Research Scientist Grethe Hyldig, DTU Food

Digital media
10:00 – 10:30
Media of three degrees – communication in three steps
Professor Klaus Bruhn Jensen, Department of Media, Cognition and Communication, KU

10:30 – 11:00
Digital media – use in relation to food. A presentation of two Danish cases
Professor Karen Klitgård, Department of Aesthetics and Communication – Media Science, AU

Data sharing and analysis
11:00 – 11:30
Introduction of company and programmes – the future of data sharing and analysis of qualitative and quantitative data Managing Director Gerben J. Ernst, EyeQuestion Software – Logic8 BV

11:30 – 12:00
Introduction of company and programmes – the future of data sharing and analysis of qualitative and quantitative data Export Manager André Arbogast, Biosystemes

12:00 – 13:00    Lunch

13:00 – 13:30
In situ test of food in Food Observatory, Agro Food Park, Aarhus N – use and analysis of observation, interview and on-line survey
Manager Anne C. Bech, Consumer Insight

Social media – a valid and reliable tool
13:30 – 14:00    Workshop – is digital and social media the future in sensory science and market research.

14:00 – 14:30    Coffee

14:30 – 15:00    Social media in Arla
Research Scientist Maria Kumpel Nørgaard, Arla Foods

15:00 – 15:45    Use of digital and social media – sense or non-sense. The future of sensory and consumer science
Dr. Hal MacFie

15.45 – 16:00    Closing


Not later than Monday 1 October 2012

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