Course UNDERSTANDING CONSUMERS 2021

PREFERENCES, EXPECTATIONS, CONTEXTS, INDIVIDUAL DIFFERENCES, EMOTIONS AND IMPLICIT METHODS + RLab

21 June 2021 / 23 June 2021

Online

Lecturers: John Prescott, Gaston Ares, Erminio Monteleone,
Lapo Pierguidi and Sara Spinelli

The Italian Sensory Science Society is pleased to present the 5th renewed Live Online Edition of a 3-day synchronous remote course in sensory and consumer science, enriched by a R-lab optional module.

The course will feature recent advances in cognitive psychology applied to sensory and consumer studies on foods, beverages, cosmetics, personal care and home care products.

You will also get an overview of of the application some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.

The course will give you an updated basis for planning an experimental design and for understanding your results more in depth for decisions in a commercial setting.

Level: Intermediate-Advanced

The course will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and hands on activities.

THE COURSE IS BASED ON A MULTIDIMENSIONAL APPROACH, WITH SIX MODULES, EACH FOCUSED ON A HOT TOPIC: CONSUMER PREFERENCES, EMOTIONS, EXPECTATIONS, INDIVIDUAL DIFFERENCES, CONTEXTS AND IMPLICIT METHODS

Live intensive course Understanding consumers: 21st-23rd June 2021

The course is on live, but we understand that if you live in different time zones the schedule may not fits perfectly. For this reason we offer the possibility to watch the video recordings of the lessons for 10 days after the course. Download of the video recordings is not possible.

We strongly encourage live participation as the course includes interactive activities, Q&A and discussion.

R-module (optional): pre-recorded on demand + live Q&A 5th July 2021

The R-module includes pre-recorded sessions, scripts, exercises, support via email and a live session of Q&A and discussion.

Registration & Programme

Read the Brochure

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