INTERNSHIP IN CONSUMER SCIENCE – L’OREAL, RESEARCH AND INNOVATION
6 months or more (from January 2017)
From: L’Oréal Research & Innovation | Product Performance Evaluation – International Consumer Science Team
To: Master degree in cognitive science /behavioral science / behavioral economic
Location: Campus Charles Zviak -15 rue Pierre Dreyfus, 92110 Clichy (PARIS)
ROLE DESCRIPTION & PRINCIPAL ACCOUNTABILITIES
Innovation & sustainable development: how to help consumers to adopt sustainable beauty behaviours?
Strengthening our actions for sustainable development is one of the two main strategic objectives of L’Oréal Group (see Sharing Beauty With All). Our actions are organized around four major pillars: 1) developing sustainably, 2) sustainable production 3) sustainable innovation, 4) living sustainably.
The international product performance evaluation team is strongly committed in integrating the sustainable development dimension at the hearth of innovation while ensuring the translation of sustainable technical characteristics (i.e. environmental & social) into consumer relevant benefits.
The proposed mission will focus on identifying effective ways to encourage / facilitate the adoption of sustainable beauty behavior among consumers at a product level (eg. Pack design, type of message on the pack, product sensory properties…).
This work will involve:
- The achievement of an internal and external benchmarking on the subject
- The generation of original levers to encourage sustainable behaviors to beauty
- The evaluation of the effectiveness of these levers with consumers.
Besides this main mission, the trainee will be associated to the construction of the SBWA innovations evaluation studies & in the life of the international consumer science team.