TWO INTERNSHIP OPPORTUNITIES AT GIVAUDAN

TWO INTERNSHIP OPPORTUNITIES AT GIVAUDAN, Argenteuil (France)

CONSUMER MARKET INSIGHTS EUROPE – INTERNSHIP 1
Moving from Product Parity to Winning Fragrance Solutions through the way we ask questions to consumers

CONSUMER MARKET INSIGHTS EUROPE – INTERNSHIP 2
Moving from Product Parity to Winning Fragrance Solutions through a better understanding of consumers behaviours

CONSUMER MARKET INSIGHTS EUROPE – INTERNSHIP 1
Moving from Product Parity to Winning Fragrance Solutions through the way we ask questions to consumers

Objectives

The student will help Givaudan looking into different hypothesis of “why parity”, investigating solutions and defining a new way of screening Givaudan fragrances in the scope of Consumer Quantitative tests to drive product selection through the development process and potentially at the final validation step

The student will have to:

  • Conduct literature research to review the existing knowledge as well as look into the current Givaudan questionnaire
  • Define, scope and run Consumer evaluations
  • Develop new questionnaires based on different ways of presenting products, asking questions, rating answers (and all other parameters of interest)
  • Identify and Coordinate external collaboration as needed
  • Communicate findings to the whole team
  • The student will work together with the other members of the Consumer Market Insight team as well as Evaluators, Perfumers & Marketing as needed


CONSUMER MARKET INSIGHTS EUROPE – INTERNSHIP 2

Moving from Product Parity to Winning Fragrance Solutions through a better understanding of consumers behaviours

Objectives

The student will help Givaudan defining different hypothess of “why parity”, investigating solutions in order to drive discrimination with specific consumer targets through flavour design or type of questions asked (or other dimensions…), defining a new way of looking into data sets helping screening Givaudan fragrances in the scope of Consumer Quantitative tests to drive product selection through the development process and potentially at the final validation step

The student will have to:

  • Conduct literature research to review the existing knowledge as well as look into the Givaudan existing sets of data
  • Define, scope and run new Consumer evaluations according to needs
  • Develop new ways of looking into consumer data and implement best practices
  • Identify and Coordinate external collaboration as needed
  • Communicate findings to the whole team and train CMI team for implementation
  • The student will work together with the other members of the Consumer Market Insight team as well as Evaluators, Perfumers & Marketing as needed.

Location of the internship: Argenteuil (France)

Timing: 6 months

Contact:  Christel Adam

Further information:

Internship_GIV_2015_Parity investigation through methodologies – 2 Internship_GIV_2015_Parity investigation through statistics – 2

Internship_GIV_2015_Parity investigation through methodologies – 2

Posted 13/nov/2014

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