Tools and Applications of Sensory and Consumer Science

BOOK ANNOUNCEMENT (7th Printing)

Tools and Applications of Sensory and Consumer Science

By Drs. Daniel M. Ennis, Benoît Rousseau, and John M. Ennis

64 Technical Report Scenarios Based on Real-Life Problems

Now in its seventh printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 20 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects.

Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as:

  • Drivers of Liking®
  • Landscape Segmentation Analysis®
  • Ratings & Rankings
  • Claims Support
  • Probabilistic Multidimensional Scaling
  • Combinatorial Tools
  • Difference Tests
  • Optimizing Product Portfolios
  • Designing Tests & Surveys

Also included are 27 tables for product testing methods so the reader can interpret results from discrimination methodologies such as the tetrad test, triangle test, same-different method, duo-trio test, replicated testing, and others.

 

198 pages, $95 plus shipping

Order online at www.ifpress.com, or by calling (804) 675-2980

 

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