THE INSTITUTE FOR PERCEPTION – 2018 NOVEMBER COURSE

THE INSTITUTE FOR PERCEPTION – 2018 NOVEMBER COURSE

6th – 9th of November 2018 at The Greenbrier, West Virginia USA

Principles of Categorical Choice Models:
A Foundation for Difference, Rating, and Hedonic Testing

 

Imagine designing a modern bridge without any knowledge of physics. Imagine treating a person for trauma without an underlying foundation in anatomy and physiology.

This is the exact scenario that many sensory and consumer scientists find themselves in when they begin working in industry. Without understanding the models underpinning categorical choice methods, which includes all difference, sensory rating, and hedonic testing, one cannot appreciate the basis for powerful and cost-effective tests.

By attending this 3.5 day retreat-style course, you will develop a deep foundation in the basis for categorical decision making which applies to all of the methods commonly used.

The course will be taught by Dr. Daniel Ennis and Dr. Benoît Rousseau with invited speakers: Anthony (Manny) Manuele of Molson Coors, Frank Rossi of PepsiCo, Dr. Charlene Chen Thrower of Edgewell Personal Care, and Dr. Karen Garcia of Symrise

Course information and online registration: http://ifpress.com/short-courses/ or call +1-804-675-2980. For the multiple registration and member discount, please contact Susan Longest at mail@ifpress.com.

Target audience: Intermediate
Cost: $1975 US; 20% discount applied to each additional registrant from the same company when registered at the same time, Academic discount available.  A discount of $50 US will be offered to members of E3S upon request.

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