THE INSTITUTE FOR PERCEPTION 2017 COURSES

THE INSTITUTE FOR PERCEPTION 2017 COURSES

ADVERTISING CLAIMS SUPPORT:
Case Histories and Principles

taught the 18th – 20th of April 2017
at The Greenbrier in White Sulphur Springs,
West Virginia USA

Further information:

Comparative advertising can improve sales, but how do you address false claims or challenges made by your competitors? Claims support is a critical business focus for many companies in categories with aggressive competitors. There is a scientific and legal foundation necessary to support advertising claims.

The purpose of this 3-day course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of an advertising claims dispute.

The course speakers have decades of experience as instructors, scientific experts, jurors, and litigators in addressing claims with significant survey and product testing components.  National Advertising Division and litigated cases will be used to examine and reinforce the information discussed. (Approximately 18 CLE credits and 18CH for Certified Food Scientists can be claimed for attendance of this course.)

 For complete information and online registration, visit: http://ifpress.com/short-courses/ad-claims-2017/

The course is taught by: Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis

Invited speakers Include:

  • Lauren Aronson – Crowell & Moring
  • Laura Brett – National Advertising Division (NAD)
  • Christopher A. Cole – Crowell & Moring
  • Kathleen (Kat) Dunnigan – National Advertising Division (NAD)
  • Kathryn Farrara – Unilever USA
  • Alexander Kaplan – Proskauer Rose
  • Cynthia E. Kinser – Tennessee Attorney General’s Office
  • David G. Mallen – Loeb & Loeb
  • Annie M. Ugurlayan – National Advertising Division (NAD)

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980. For the multiple registration and member discount, please contact Susan Longest at mail@ifpress.com.

Target audience: Intermediate

Cost: $1975 US; 20% discount for each additional registrant from same organization.  Reduced or waived course fees offered to non-profit entities, students, judges, government employees and others.  A discount of $50 US will be offered to E3S members upon request. Please contact Susan Longest at mail@ifpress.com before registering if you are eligible for a discounted fee.


THE INSTITUTE FOR PERCEPTION 2017 COURSE:

MASTER CLASS IN
SENSORY AND CONSUMER SCIENCE

taught the 9th – 11th of May 2017
at the Williamsburg Lodge
in Colonial Williamsburg, Virginia USA

Further information:

Drs. Daniel Ennis, Benoît Rousseau, and John Ennis are pleased to again present a Master Class in sensory and consumer science for participants who have experience in the field and possess a good understanding of existing methodologies.

In this 3-day advanced course, we will begin by establishing a set of principles that we will use to interrelate a variety of techniques to understand how people perceive and assess items such as products, concepts, and brands. We will then show how the Thurstonian framework allows cross-method comparisons. Topics will include statistical and psychological aspects of Thurstonian modeling for discrete choice, difference tests, rating methods, and ranking.

In the second section, we will discuss unfolding – what it is and why the problem it solves has always been of high interest. It will be shown how the technical problems in unfolding have been solved using Landscape Segmentation Analysis® and how we can now realize the goal of fitting individuals and products into a Drivers of Liking® space.

The third and final section will focus on combinatorial tools including eTURF 2.0 and Graph Theoretic Analysis (GTA). Whenever combinations of a large number of discrete items need to be discovered, GTA can be extremely useful.

Technical leaders and team supervisors who have already developed significant expertise will benefit from the opportunity to delve deeper into the theory and application of traditional and newer methodologies than is typically offered in other courses. (18 Contact Hours for Certified Food Scientists can be claimed for attendance of this course.)

 For complete information and online registration, visit: http://ifpress.com/short-courses/2017-master-class/

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980. For the multiple registration and member discount, please contact Susan Longest at mail@ifpress.com.

Target audience: Advanced

Cost: $1975 US; 20% discount for each additional registrant from same organization.  A discount of $50 US will be offered to E3S members upon request. Please contact Susan Longest at mail@ifpress.com before registering if you are eligible for a discounted fee.

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