THE INSTITUTE FOR PERCEPTION 2015 COURSES IN TOKYO

THE INSTITUTE FOR PERCEPTION 2015 COURSES IN TOKYO
at Chuo University – Korakuen campus

INTERNAL SENSORY TESTING: Tetrad Test, Power, and Consumer Relevance
13th – 15th of May 2015

DRIVERS OF LIKING®: Principles and Applications
18th – 19th of May 2015

 


 

Further information:

THE INSTITUTE FOR PERCEPTION COURSE
INTERNAL SENSORY TESTING: Tetrad Test, Power, and Consumer Relevance
13th – 15th of May 2015
at Chuo University – Korakuen campus in Tokyo, Japan

No two products will ever be identical. This is where the concept of consumer relevance (how large must a difference be before it is picked up by the consumer) and the statistical power of discrimination methodologies come into play.

In this 2.5-day course you will learn the five elements essential to any successful sensory discrimination testing program. Through the use of a common framework, you will also discover why the tetrad test is a better alternative to the commonly used triangle and duo-trio methodologies and how you can successfully make the switch for internal and consumer-based testing purposes.

The course is taught by Dr. Benoit Rousseau with simultaneous English-Japanese translation provided by Dr. Rie Ishii (Department of Food Science and Technology, University of California, Davis, USA).

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1250 US; 25% discount for each additional registrant from same organization.  A discount of $50 US will be offered to E3S members upon request.


 

THE INSTITUTE FOR PERCEPTION COURSE
DRIVERS OF LIKING®: Principles and Applications
18th – 19th of May 2015
at Chuo University – Korakuen campus in Tokyo, Japan

Investigating what drives consumers’ preferences involves using hedonic data along with product descriptive information. A multivariate analytical technique is then needed to link the two, but multiple options exist that often will not result in the same recommendations. How can you choose the most suitable approach?

In this 1.5-day course we will review commonly used product optimization techniques such as just-about-right scaling, penalty analysis, factor analysis, and internal/external preference mapping. Through this review we will outline their strengths and weaknesses. We will also introduce Landscape Segmentation Analysis® a tool specifically developed to handle consumer hedonic responses.

The course is taught by Dr. Benoit Rousseau with simultaneous English-Japanese translation provided by Dr. Rie Ishii (Department of Food Science and Technology, University of California, Davis, USA). Invited speaker Dr. Chinatsu Kasamatsu of Ajinomoto will also share an application of Landscape Segmentation Analysis® to strawberry jam products.

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1000 US or $2100 US to attend both courses; 25% discount for each additional registrant from same organization.  A discount of $50 US will be offered to E3S members upon request.

Share

Comments Off on THE INSTITUTE FOR PERCEPTION 2015 COURSES IN TOKYO

Filed under Events archive

Comments are closed.