THE INSTITUTE FOR PERCEPTION 2014 FALL COURSES

 

THE INSTITUTE FOR PERCEPTION 2014 FALL COURSES

3rd – 4th of November 2014 at The Greenbrier, West Virginia USA
INTERNAL SENSORY TESTING: TETRAD TEST, POWER, AND CONSUMER RELEVANCE

5th – 7th of November 2014 at The Greenbrier, West Virginia USA
DRIVERS OF LIKING: PRINCIPLES AND APPLICATIONS

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Further information:

THE INSTITUTE FOR PERCEPTION COURSE
INTERNAL SENSORY TESTING: TETRAD TEST, POWER, AND CONSUMER RELEVANCE
3rd – 4th of November 2014
The Greenbrier, White Sulphur Springs, West Virginia USA

In this 2-day course, you will learn the five concepts critical to any successful sensory discrimination testing program, including statistical power and consumer relevance. Through the use of a common framework, you will discover why the tetrad test is a better alternative to the commonly used triangle and duo-trio methodologies and how you can successfully make the switch for internal and consumer-based testing purposes. For complete information and online registration, visit: http://ifpress.com/short-courses/greenbrier-2014/

The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers: Frank Rossi of Kraft Foods and Anthony (Manny) Manuele of MillerCoors.

 

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1,150 US; 20% discount applied to each additional registrant from the same company, Academic discount available.  A discount of $50 US will be offered to members of the Sensometric Society upon request.

THE INSTITUTE FOR PERCEPTION COURSE
DRIVERS OF LIKING
: PRINCIPLES AND APPLICATIONS
5th – 7th of November 2014
The Greenbrier, White Sulphur Springs, West Virginia USA

In this 2.5-day course, learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. This course will focus on the planning of consumer hedonic investigations and the analysis of data collected in typical category appraisal projects. You will be introduced to recently developed novel combinatorial tools that can be used effectively for optimal product selection. For complete information and online registration, visit: http://ifpress.com/short-courses/greenbrier-2014/

The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers: Frank Rossi of Kraft Foods and Anthony (Manny) Manuele of MillerCoors.

 

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1,450 US; 20% discount applied to each additional registrant from the same company, Academic discount available.  A discount of $50 US will be offered to members of the Sensometric Society upon request.

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