The IFP fall courses 2013

THE INSTITUTE FOR PERCEPTION 2013 FALL COURSES

at The Greenbrier in White Sulphur Springs, West Virginia  USA

4th – 5th of November 2013
INTERNAL SENSORY TESTING: TETRAD TEST, POWER, AND CONSUMER RELEVANCE

6th – 8th of November 2013
DRIVERS OF LIKING: PRINCIPLES AND APPLICATIONS

Further information:

THE INSTITUTE FOR PERCEPTION COURSE
INTERNAL SENSORY TESTING: TETRAD TEST, POWER, AND CONSUMER RELEVANCE
4th – 5th of November 2013
White Sulphur Springs, West Virginia  USA

In this 2-day course, you will learn the five concepts critical to any successful sensory discrimination testing program, including statistical power and consumer relevance. Through the use of a common framework, you will discover why the tetrad test is a better alternative to the commonly used triangle and duo-trio methodologies and how you can successfully make the switch for internal and consumer-based testing purposes. For complete information and online registration, visit: http://ifpress.com/short-courses/greenbrier-2013/

The course is taught by: Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speaker Frank Rossi of Kraft Foods.

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1150 US; 25% discount applied to each additional registrant from the same company, Academic discount available.  A discount of $50 US will be offered to members of the Sensometric Society.

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THE INSTITUTE FOR PERCEPTION COURSE
DRIVERS OF LIKING
: PRINCIPLES AND APPLICATIONS
6th – 8th of November 2013
White Sulphur Springs, West Virginia  USA

In this 2.5-day course, learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. This course will focus on the planning of consumer hedonic investigations and the analysis of data collected in typical category appraisal projects. You will be introduced to recently developed novel combinatorial tools that can be used effectively for optimal product selection. For complete information and online registration, visit: http://ifpress.com/short-courses/greenbrier-2013/

The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers: Dr. Jean-Marc Dessirier of Unilever, Anthony (Manny) Manuele of MillerCoors, and Frank Rossi of Kraft Foods.

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1450 US; 25% discount applied to each additional registrant from the same company, Academic discount available.  A discount of $50 US will be offered to members of the Sensometric Society.

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