SISS Intensive Course UNDERSTANDING CONSUMERS

SISS Intensive Course

UNDERSTANDING CONSUMERS.

PREFERENCES, EXPECTATIONS, EMOTIONS, CONTEXT & SENSORY CHARACTERISATION

June 7-9th , 2017
Grand Hotel Baglioni, Florence (Italy)

Deadline for Early-bird Registration: 12th May 2017

Level: Intermediate-Advanced

 

The Italian Sensory Science Society 
are pleased to present a 3-day new course in sensory and consumer science.

The course will feature recent advances in cognitive psychology applied to sensory and consumer studies. You will also get an overview of some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.

The course will give you an updated basis for planning an experimental design respondent to the aims utilising and understanding your data better as basis for decisions in a commercial setting.

The presentations will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and also hands on activities.

The course is based 
on a multidimensional approach, 
with three modules, each focused 
on a hot topic: 
consumer preferences, expectations, emotions, context and sensory characterisation.

The language of the course will be English.

 

INSTRUCTORS

Prof. John Prescott

TasteMatters Research & Consulting
University of Florence

Prof. Gaston Ares
Universidad de la República, Uruguay

Prof. Betina Piqueras Fiszman
Wageningen University

Dr. Paula Varela
Nofima

Prof. Erminio Monteleone

University of Florence

Dr. Sara Spinelli

University of Florence
SemioSensory | Research & Consulting

 

REGISTRATION

Special rate is reserved to E3S members.

10% discount applied to each additional registrant from the same company/institution when registered at the same time.

5% discount is reserved to students, Postdoc and free lance consultants under 35 years old.

Further information coming soon: www.scienzesensoriali.it

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