SISS COURSE UNDERSTANDING CONSUMERS

SISS COURSE

UNDERSTANDING CONSUMERS.

PREFERENCES, EXPECTATIONS, EMOTIONS, INDIVIDUAL DIFFERENCES, CONTEXT & PRODUCT CHARACTERISATION

& R-MODULES (optional)

June 13-15th , 2018
Grand Hotel Minerva, Florence (Italy)

INSTRUCTORS: prof. John Prescott, Dr. Gastón Ares, Prof. Erminio Monteleone & Dr. Sara Spinelli

Deadline for Early-bird Registration: 18th May 2018

Level: Intermediate-Advanced

Language: English

 

PROGRAM

The Italian Sensory Science Society 
are pleased to present a 3-day new course in sensory and consumer science.

The course will feature recent advances in cognitive psychology applied to sensory and consumer studies. You will also get an overview of some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.

The course will give you an updated basis for planning an experimental design respondent to the aims utilising and understanding your data better as basis for decisions in a commercial setting.

The presentations will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and also hands on activities.

The course is based 
on a multidimensional approach, 
with three modules, each focused 
on a hot topic: 
consumer preferences, expectations, emotions, individual differences, context and product characterisation.

The language of the course will be English.

 

INSTRUCTORS

Prof. John Prescott
TasteMatters Research & Consulting, Australia
University of Florence, Italy

Prof. Erminio Monteleone
University of Florence, Italy

Dr. Gastón Ares
Universidad de la República, Uruguay

Dr. Sara Spinelli
University of Florence, Italy
SemioSensory | Research & Consulting, Italy

REGISTRATION

Special rate is reserved to E3S members.

  • 10% discount applied to each additional registrant from the same company/institution when registered at the same time.
  • 5% discount is reserved to students, Postdoc and free lance consultants under 35 years old.

Further information & Registration

Brochure

Share

Leave a Comment

Filed under Events highlight

Comments are closed.