SISS Intensive Course
UNDERSTANDING CONSUMERS.
PREFERENCES, EXPECTATIONS AND EMOTIONS
June 8-10th , 2016
Grand hotel Mediterraneo, Florence
Deadline for Early-bird Registration: 6th May 2016
Level: Intermediate-Advanced
The Italian Sensory Science Society are pleased to present a 3-day new course in sensory and consumer science.
The course will feature recent advances in cognitive psychology applied to sensory and consumer studies. You will also get an overview of some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.
The course will give you an updated basis for planning an experimental design respondent to the aims utilising and understanding your data better as basis for decisions in a commercial setting.
The presentations will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and also hands on activities.
The course is based on a multidimensional approach, with three modules, each focused on a hot topic: consumer preferences, expectations and emotions.
The language of the course will be English.
INSTRUCTORS
Prof. John Prescott
TasteMatters Research & Consulting
University of Florence
Prof. Tormod Naes
Nofima/University of Copenhagen
Prof. Erminio Monteleone
University of Florence
Dr. Sara Spinelli
SemioSensory | Research & Consulting
University of Bologna
REGISTRATION
Special rate is reserved to E3S members.
10% discount applied to each additional registrant from the same company/institution when registered at the same time.
5% discount is reserved to students and young professional (under 35 years old).
Get more information:
http://www.scienzesensoriali.it/inPrimoPiano.page?docId=6166