SISS COURSE – UNDERSTANDING CONSUMERS. PREFERENCES, EXPECTATIONS AND EMOTIONS

SISS Intensive Course

UNDERSTANDING CONSUMERS.

PREFERENCES, EXPECTATIONS AND EMOTIONS

June 8-10th , 2016
Grand hotel Mediterraneo, Florence

Deadline for Early-bird Registration: 6th May 2016

Level: Intermediate-Advanced

 

The Italian Sensory Science Society 
are pleased to present a 3-day new course in sensory and consumer science.

The course will feature recent advances in cognitive psychology applied to sensory and consumer studies. You will also get an overview of some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.

The course will give you an updated basis for planning an experimental design respondent to the aims utilising and understanding your data better as basis for decisions in a commercial setting.

The presentations will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and also hands on activities.

The course is based 
on a multidimensional approach, 
with three modules, each focused 
on a hot topic: 
consumer preferences, expectations and emotions.

Read the program

The language of the course will be English.

 

INSTRUCTORS

Prof. John Prescott

TasteMatters Research & Consulting
University of Florence

Prof. Tormod Naes 

Nofima/University of Copenhagen

Prof. Erminio Monteleone

University of Florence

Dr. Sara Spinelli

SemioSensory | Research & Consulting
University of Bologna

 

REGISTRATION

Apply now

Special rate is reserved to E3S members.

10% discount applied to each additional registrant from the same company/institution when registered at the same time.

5% discount is reserved to students and young professional (under 35 years old).

Get more information:
http://www.scienzesensoriali.it/inPrimoPiano.page?docId=6166

Further information

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