Sensory courses in Brazil – August 2016

AUG 29-30: Internal Sensory Testing: Tetrad Test, Power, and Consumer Relevance
and
AUG 31-SEPT 1: Drivers of Liking® : Principles and Applications

Cargill Latin America Innovation Center in Campinas, São Paulo, BRAZIL

organised by About Solution, Cargill, Symrise, and The Institute for Perception

Further information:

August 2016 Sensory and Consumer Science courses in Campinas, São Paulo, BRAZIL

AUG 29-30: Internal Sensory Testing: Tetrad Test, Power, and Consumer Relevance

In this two-day course you will learn the five elements essential to any successful sensory discrimination testing program. Through the use of a common framework, you will also discover why the tetrad test is a better alternative to the commonly used triangle and duo-trio methodologies and how you can successfully make the switch for internal and consumer-based testing purposes..

AUG 31-SEPT 1: Drivers of Liking® : Principles and Applications

In this two-day course we will review commonly used product optimization techniques such as just-about-right scaling, penalty analysis, factor analysis, and internal/external preference mapping. Through this review we will outline their strengths and weaknesses. We will also introduce Landscape Segmentation Analysis® a tool specifically developed to handle consumer hedonic responses.

The courses will be taught in English by Dr. Benoit Rousseau

Course fee includes:

  • All course materials and a copy of our latest book, “Tools and Applications of Sensory and Consumer Science”
  • Daily lunch and break refreshments
  • Three-month free trial of IFPrograms™ software
  • Complimentary attendance at a quarterly IFP webinar

For complete information and online registration, visit: http://ifpress.com/short-courses/brazil-2016/

 

Target audience: Intermediate

 

Cost: $600 US for each course

 

 

 

 

 

 

 

 

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