IFP 2014 Spring Courses

THE INSTITUTE FOR PERCEPTION 2014 SPRING COURSES

19th – 20th of May 2014 in Ireland
INTERNAL SENSORY TESTING: TETRAD TEST, POWER, AND CONSUMER RELEVANCE

21st – 23rd of May 2014 in Ireland
DRIVERS OF LIKING: PRINCIPLES AND APPLICATIONS

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THE INSTITUTE FOR PERCEPTION COURSE
INTERNAL SENSORY TESTING: TETRAD TEST, POWER, AND CONSUMER RELEVANCE
19th – 20th of May 2014
Co. Wicklow, Enniskerry, Ireland

In this 2-day course, you will learn the five concepts critical to any successful sensory discrimination testing program, including statistical power and consumer relevance. Through the use of a common framework, you will discover why the tetrad test is a better alternative to the commonly used triangle and duo-trio methodologies and how you can successfully make the switch for internal and consumer-based testing purposes. For complete information and online registration, visit: http://ifpress.com/short-courses/european-2014/

The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers: Frank Rossi of Kraft Foods and Pieter Punter of OP&P Product Research.

 

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: €1050 US; 20% discount applied to each additional registrant from the same company, Academic discount available.  A discount of €50 US will be offered to members of the Sensometric Society upon request.

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THE INSTITUTE FOR PERCEPTION COURSE
DRIVERS OF LIKING
â: PRINCIPLES AND APPLICATIONS
21st – 23rd of May 2014
Co. Wicklow, Enniskerry, Ireland

In this 2.5-day course, learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. This course will focus on the planning of consumer hedonic investigations and the analysis of data collected in typical category appraisal projects. You will be introduced to recently developed novel combinatorial tools that can be used effectively for optimal product selection. For complete information and online registration, visit: http://ifpress.com/short-courses/european-2014/

The course is taught by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis with invited speakers: Frank Rossi of Kraft Foods and Pieter Punter of OP&P Product Research.

 

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: €1350 US; 20% discount applied to each additional registrant from the same company, Academic discount available.  A discount of €50 US will be offered to members of the Sensometric Society upon request.


THE INSTITUTE FOR PERCEPTION COURSE
ADVERTISING CLAIMS SUPPORT: CASE HISTORIES AND PRINCIPLES
7th – 9th of April 2014
White Sulphur Springs, West Virginia  USA

How do you compete effectively in an increasingly challenging environment? Comparative advertising can improve sales, but how do you address competitor challenges? Claims support is a critical business focus for many companies in categories with aggressive competitors. The purpose of this two-and-a-half day course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of a claims dispute. For complete information and online registration, visit: http://ifpress.com/short-courses/advertising-claims-2014/

The course is taught by: Drs. Daniel Ennis, Benoit Rousseau and John Ennis with invited speakers:  Anita Banicevic, Litigator – Davies Ward Phillips & Vineberg; David Bernstein, Litigator – Debevoise & Plimpton, LLP; Chris Cole, Litigator – Crowell & Moring; Kat Dunnigan, Senior Staff Attorney – National Advertising Division (NAD); Don Lofty, former Internal Council – S. C. Johnson & Son, Inc.; Annie Ugurlayan, Senior Attorney – NAD; Lawrence Weinstein, Litigator – Proskauer Rose, LLP.  (The Institute for Perception offers reduced or waived course fees to non-profit entities, students, judges, government employees and others. For more information, please e-mail or call +001-804-675-2980.)

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1975 US; 20% discount applied to each additional registrant from the same company, Academic discount available.  A discount of $50 US will be offered to members of the Sensometric Society upon request.

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