Courses Fall 2012

2012 Fall Course – The Institute for Perception

5-9th November 2012, The Greenbrier in White Sulphur Springs, West Virginia USA

Combinatorial Tools for Product and Brand Optimization

What is the best combination of toppings for a frozen pizza? What is the best combination of salty snacks to select for a category appraisal? The search for optimal combinations appears throughout market research and the extensive use of powerful tools such as adaptive conjoint analysis has demonstrated a widespread interest in these problems. Even so, there exists an entire category of unsolved problems that are not easily accessed with the tools in common use and require the innovative application of advancements in discrete mathematics. To build successful large combinations out of successful smaller combinations, one can now combine efficient algorithms from the field of graph theory with the speed advantages offered by modern computers to solve problems that were previously unapproachable. These new techniques make it possible to find optimal combinations from a potentially astronomical number of possibilities. In this two-day course, we identify problems not easily solved using present techniques, briefly introduce the relevant mathematical tools and illustrate through several well-motivated examples the value of these tools.

Location: The Greenbrier, White Sulphur Springs, West Virginia, United States

From: November 5, 2012 to November 6, 2012

Offered by: The Institute for Perception

Target audience: Intermediate

Cost: $950; Group and academic discounts available. A discount of $50 will be offered for members of the Sensometric Society before additional discounts are applied (Please be sure to mention you are a member when registering for the course to receive the discount).

Further information

 

Drivers of Liking® and Emotion Mapping

Learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. In this two-and-a-half-day course, you will actively: Construct maps with products and consumer ideal points and identify products’ strengths and weaknesses using descriptive and analytical data; Find consumer segments using individual ideals; Use mapping results to improve existing products and conduct computer-aided design of new products; Learn to visualize emotion spaces to more completely understand your consumers’ experiences.

Location: The Greenbrier, White Sulphur Springs, West Virginia, United States

From: November 7, 2012 to November 9, 2012

Offered by: The Institute for Perception

Target audience: Intermediate

Cost: $1250; Group and academic discounts available. A discount of $50 will be offered for members of the Sensometric Society before additional discounts are applied (Please be sure to mention you are a member when registering for the course to receive the discount).

Further information

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