Book: Tools and Applications of Sensory and Consumer Science

BOOK ANNOUNCEMENT

Tools and Applications of Sensory and Consumer Science

By Drs. Daniel M. Ennis, Benoît Rousseau, and John M. Ennis

52 Technical Report Scenarios Based on Real-Life Problems

NEW PRINTING AVAILABLE OCTOBER 2014!
2014 printing includes 4 additional technical reports

RECOMMENDED by Science Books and Films, American Association for the Advancement of Science, January 2014 issue.

Now in its fourth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 16 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Visit our page at Google Books  to look inside and read a sample.

Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as:
  • Drivers of Liking®
  • Landscape Segmentation Analysis®
  • Ratings & Rankings
  • Claims Support
  • Probabilistic Multidimensional Scaling
  • Combinatorial Tools
  • Difference Tests
  • Optimizing Product Portfolios
  • Designing Tests & Surveys

Also included are 27 tables for product testing methods so the reader can interpret results from discrimination methodologies such as the tetrad test, triangle test, same-different method, duo-trio test, replicated testing, and others.

176 pages, PDF 18 MB Download, $65, visit our e-book page  (https://payhip.com/b/65Fs) to order electronic copy.
176 pages, $95, plus shipping and 5.3% VA sales tax, where applicable for print copy.
To order print copies of this book, please call (804) 675-2980 or visit http://ifpress.com/books/tools-and-applications/
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