The IFP courses

THE INSTITUTE FOR PERCEPTION COURSES 2013

ADVERTISING CLAIMS SUPPORT – CASE HISTORIES AND PRINCIPLES
8th – 10th of April 2013 – White Sulphur Springs, West Virginia  USA

PRINCIPLES AND TOOLS OF SENSORY AND CONSUMER RESEARCH
6th – 8th of May 2013 –  Napa, California  USA

A POWERFUL FRAMEWORK TO IMPROVE SENSORY MEASUREMENT
10th – 11th of June 2013 –  Brussels, Belgium

  DRIVERS OF LIKING® AND EMOTION MAPPING
12th – 14th of June 2013 –  Brussels, Belgium


Further information:

THE INSTITUTE FOR PERCEPTION COURSE

ADVERTISING CLAIMS SUPPORT – CASE HISTORIES AND PRINCIPLES
8th – 10th of April 2013 – White Sulphur Springs, West Virginia  USA

How do you compete effectively in an increasingly challenging environment? Comparative advertising can improve sales, but how do you address competitor challenges? Claims support is a critical business focus for many companies in categories with aggressive competitors.

The purpose of this 2.5 day course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of a claims dispute. For complete information and registration, visit: http://ifpress.com/short-courses/

The course is taught by: Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis

Invited speakers Include:

  • Dr. Bruce Isaacson – MMR Strategy Group
  • David Bernstein, Litigator – Debevoise & Plimpton, LLP
  • Chris Cole, Litigator – Manatt, Phelps, & Phillips
  • Lawrence Weinstein, Litigator – Proskauer Rose, LLP
  • David Mallen, Deputy Director – National Advertising Division (NAD)
  • Kat Dunnigan, Senior Staff Attorney – National Advertising Division (NAD)
  • Nancy Felsten, Advertising & Marketing Lawyer – Davis Wright Tremaine, LLP
  • Don Lofty, former Internal Council – S. C. Johnson & Son, Inc.

 

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1975 US; 25% discount applied to each additional registrant from the same company, Academic discount available.  A discount of $50 US will be offered for members of the Sensometric Society before additional discounts are applied. (The Institute for Perception offers reduced or waived course fees to non-profit entities, students, judges, government employees and others. US lawyers are eligible for approximately 12 CLE credits. Please contact us for more information.)


THE INSTITUTE FOR PERCEPTION COURSE
PRINCIPLES AND TOOLS OF SENSORY AND CONSUMER RESEARCH
6th – 8th of May 2013 –  Napa, California  USA

This 3-day course is taught by Dr. Benoît Rousseau and Dr. John Ennis with invited speakers: Dr. Michael O’Mahony of UC Davis and Frank Rossi of Kraft Foods.

Tools for Difference Testing and Ratings
In the first two-day part of this course, you will achieve a deeper understanding of commonly used difference testing and rating methods to select experimental procedures that best fit your budget and research objectives. The topics covered follow. For more details, please see the course brochure and do not hesitate to contact us with any questions. To register, please call 804 675 2980 or use our on-line registration form. Enrollment is limited.

Principles and Applications of Drivers of Liking®
In this one-day portion of the course, you will develop a better understanding of several commonly available techniques used to understand consumer needs, expectations, and uncover a product category’s drivers of liking (just-about-right scaling, factor analysis, internal and external preference mapping) by comparing them in terms of their strengths and weaknesses. You will also be introduced to Landscape Segmentation Analysis® (LSA), a technique that takes into account each consumer’s ideal product profile, and contrast LSA with the previously mentioned analytical methodologies.  The topics covered follow.

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: $1,950; 25% discount applied to each additional registrant from the same company, Academic discount available.


THE INSTITUTE FOR PERCEPTION COURSE
A POWERFUL FRAMEWORK TO IMPROVE SENSORY MEASUREMENT
10th – 11th of June 2013 –  Brussels, Belgium

In this 2 day course, you will achieve a deeper understanding of traditional discrimination and rating methods by learning a common framework in which to interpret results across methodologies. In particular, you will learn how to select the most suitable and powerful discrimination methodology based on project objectives, how to develop standards to detect when sensory differences and ratings exceed a consumer-relevant acceptability threshold, how to assess and manage risks in product testing decisions, and effectively use the “no preference/difference” option.

This course is taught by Dr. Benoît Rousseau and Dr. John Ennis with invited speakers: Frank Rossi of Kraft Foods and Pieter Punter of OP&P Product Research.

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: €750; 50% discount applied to each additional registrant from the same company, Academic discount available.


THE INSTITUTE FOR PERCEPTION COURSE
DRIVERS OF LIKING® AND EMOTION MAPPING
12th – 14th of June 2013 –  Brussels, Belgium

In this 2.5 day course, you will learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. You will also be introduced to recently developed novel combinatorial tools, which can enhance the use of the TURF technique and guide the optimal selection of products for consumer category appraisals.

This course is taught by Dr. Benoît Rousseau and Dr. John Ennis with invited speakers: Frank Rossi of Kraft Foods, Bert Borggreve of H.J. Heinz, and Pieter Punter of OP&P Product Research.

Course information and online registration: http://ifpress.com/short-courses/ or call +001-804-675-2980

Target audience: Intermediate
Cost: €950; 50% discount applied to each additional registrant from the same company, Academic discount available.

Share

Comments Off on The IFP courses

Filed under Events archive

Comments are closed.